Why Isn't My Home Selling as Fast as I think it Should?

Dated: October 23 2020

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If the listing for your home hasn't been attracting buyers for a few weeks in a fast-paced real estate market, or for a few months in a slower one, you certainly have good reason to be concerned. The reason a home doesn't sell is often due to a variety of factors, some of which you can control and some of which you can't.

Let's start with the things you can control, which also happen to be the most important elements of any home's appeal to buyers: price and condition.


Price Your Home Right, From The Start

Your realtor should help you determine the correct price for your home based on a thorough Comparative Market Analysis (CMA). The reason it's so important to price your home appropriately from the beginning is that a home that's priced too high will often languish on the market without any offers.

Even if you lower the price later, you will have lost the momentum of the initial listing period and buyers may assume there's something wrong with the home. Eventually, you may sell it, but more than likely the final sales price will be lower than your correct initial price would have been. Price your home too low and you have lost out on potential profit.


Condition of your home

Regardless of your local market conditions, buyers have high expectations for your home, beginning with the exterior. While you don't necessarily have to spend a lot of money, you do not need to raise the level of your home's curb appeal with some sweat equity. Pull weeds, trim the grass, plant a few flowers, and perhaps paint your front door to make sure prospective buyers don't decide to drive away.

Inside, your home needs to be consistently clean, neat, de-cluttered, and depersonalized so that buyers can visualize themselves living there, Your Realtor should be able to suggest ways to prepare your home for a sale, which, by the way, is nothing like the way you live in it. Your kitchen counters should be cleared, your bed always made, and your dishes always put away in case a buyer wants to visit.


Your realtor should be able to suggest ways to prepare your home for a sale l, which, by the way, is nothing like the way you live in it.

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Janette Friend-Harrington

"Your Legacy Begins At Home" Janette and Doug and their Friend Team have more than a real estate practice; they have a mission called "Your Legacy Begins At Home". The mission combines years of real ....

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